About Us
Shenzhen Yixin Esports Cultural & Creative Technology Co., Ltd. is the undisputed leader in the esports hotel sector, with a market scale that far outpaces competitors. Our portfolio features four core brands: Jingfang, Yixin, Bense, and Aifang, serving over 700 hotel partners nationwide. We fully fund all esports hardware investments, requiring no structural changes to existing guest rooms. For new hotels, we offer strategic partnerships; for established properties, we help revitalize idle off-season rooms. Entry barriers are minimal. With traditional hotel revenue declining, operators seek esports as a turnaround strategy. While esports serves as a monetization channel, our primary focus is steadily increasing property profitability. Leveraging extensive data from our store network and an agile operations team, we deliver a complete ecosystem covering hardware provisioning, full-channel OTA management, and on-site maintenance. Partner hotels require zero capital investment or renovation, enabling them to build competitive differentiation and unlock new revenue streams using their current inventory. Amidst intensifying industry competition, we expand steadily through our mature, end-to-end operational framework. Committed to long-term mutual success, we deliver tangible revenue growth, positioning ourselves as a trusted, long-term partner for hotel owners.
Corporate Culture
Corporate Mission
Value and External Responsibility
We focus on two core sectors: esports hotel operations and distributed computing power. We build a fair, positive internal growth platform where employees who deliver results earn commensurate rewards, while continuously optimizing away inefficient and idle workforce. Leveraging a standardized business system, we expand our store network nationwide and establish sustainable outsourcing partnerships that provide stable profitability for all partners. Through our稳健 operating model, we create lasting, tangible value for enterprises, employees, franchisees, and external collaborators.
Corporate Vision
Long-term Development Goals
Deeply rooted in the high-capital esports hotel sector, we have steadily built a nationwide store network and forged long-term partnerships with hotel collaborators for mutual growth. Simultaneously, we are expanding into the AI computing power industry, leveraging a digital intelligent management system to empower partner stores, enhance their market competitiveness, and establish ourselves as the leading benchmark company in China's esports accommodation sector.
Core Values
Code of Conduct: Positive Guidance
Integrity First
We are committed to fulfilling all partnership promises through full-scale, asset-backed investment. We treat every hotel partner with transparency, building lasting relationships rooted in sincerity and shared values to uphold the core principle of long-term mutual growth.
Pragmatic Innovation
Built on a solid foundation in e-sports hotels, we leverage proprietary data and computing power to evolve our business model. No empty concepts—only tangible results that create new consumer value.
Customer First
All business operations prioritize hotel revenue. Our full-service operations, after-sales support, and traffic assistance provide complete coverage, continuously empowering partners with stronger market competitiveness.
Collaborate and Grow Together
Our all-in-house team works in unison to build a fair growth platform, accompanying young employees as they grow alongside the company's rapid development.
Take initiative
The company fully assumes the risks of equipment investment and store renovations, directly addressing industry challenges in mature markets while proactively expanding its nationwide store footprint in a steady manner.
Act with Knowledge, Embrace Kindness
We uphold the core philosophy of "Hotels First, Win-Win Together," focusing on long-term, stable operation of physical industries while advancing industry upgrades and sustainable development.
Project Advantages
One-stop operations service to help traditional hotels transition into the esports sector.
All-channel OTA professional operations team
Backed by a dedicated full-time OTA operations team with years of experience in the hotel and cultural tourism industry, we provide end-to-end management across Ctrip, Meituan, Fliggy, and Tongcheng.
Dedicated operations & support team for 24 hours
Provides 7×24-hour rapid repair response. Partners don't need dedicated technical staff, significantly reducing labor costs and ensuring 24/7 store operations.
Owner-First Win-Win Partnership Model
Always prioritize hotel owner returns with an exclusive revenue-sharing model and refined operational strategies that are hard to replicate in the industry, steadily driving up store revenue.
Standardized Store Management System
Output a mature Standard Operating Procedure (SOP) for esports hotel operations, covering service workflows, hygiene standards, equipment maintenance, and all other processes to ensure standardized and efficient store management.
Professional Esports Equipment Supply Chain
Provides centralized procurement services for top-tier gaming peripherals, ensuring premium quality and competitive pricing. Regular updates and iterations guarantee your store's equipment stays at the industry forefront.
Integrated Online and Offline Marketing
Close the loop of public traffic acquisition and private domain retention. Leverage esports community traffic to optimize product offerings, effectively boosting average transaction value and repeat purchase rates while breaking away from traditional hotel revenue models reliant solely on room charges.
Contact Us
Feel free to contact us anytime. We look forward to providing you with excellent service.
Company Address
Building F3, Floor 3, Tianyou Maker Industrial Park, Fuha Street, Bao'an District, Shenzhen
Project Collaboration
Search yuan: 15013864843
yaxin@yaxinhotels.cn
News & Insights
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